marketing tools

For those soon to hang up their turning tools for the summer …   Instead of cleaning out the studio, making that long-promised proper photography area or lying on a beach scratching yourself, here are two things that recently dropped into my inbox. Both are concerned with marketing work/improving profile in various ways. Both are from the USA so we may not be large enough for everything to be viable and the second one will cost you money (there’s always Santa) – but not a lot, and who knows, some of what is contained may move things closer to whatever it is you desire for, and from, your ceramics.

 

NCECA – America’s huge, 6-7000 attendees, annual, multi-faceted event for ceramics has just released a 40-minute video on YouTube documenting Virtual Realities, Material World, one of the panel presentations from the 2014 Conference in Milwaukee. It features four artists who use social media to widen the audience for their work. Presenters were Ben Carter, Carole Epp, Michael Kline and Adam Field. If you have interest in this, take a look and learn how your peers in the clay world are using social media to advance their work, connect with audiences and sustain vibrant professional networks.

The panel discussion that follows the individual presentations is on Ben Carter’s blog called Tales of the Red Clay Rambler for those wanting

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molly

thinbig

 

A six-week interview series designed to get you and your ceramic career launched! Co-hosted by Ben Carter of Tales of a Red Clay Rambler Podcast and artist-designer Molly Hatch.

SERIES STARTS JANUARY 6th 2015! 

CLICK TO WATCH THE VIDEO TRAILER!

Have you ever wanted to collaborate with a big company like Anthropologie? Publish a book? Sell more of your work? Well you are in the right place. Join us for THINK BIG! 
In today’s art market, artist’s have to be more than just makers. We are makers, marketers, sales people, web designers, and a so much more. Think Big! is a six week series of interviews with successful ceramic artists, art agents, dream clients and book editors. This series of interviews are designed to help you build the skills you need to expand your creative business, learn some tricks of the trade and think beyond the traditional methods of reaching your market.

SIGN UP BEFORE JANUARY 6th, 2015 for and EARLY BIRD REGISTRATION FEE OF $99! AFTER JANUARY 6th, 2015, YOU CAN STILL SIGN UP THROUGH TO THE FINAL DAY for $149!

CLICK HERE TO ENROLL!

How it works:

Each week we will send you a link to an interview with a new guest. Each week has a themed conversation around a topic that will help you think through and navigate ways to sell your work, market your work, find new audiences through social media and collaborations with larger compaies and even how to get yourself published.

We encourage participants to discuss the videos each week with a prompted discussion group online, where you can connect with other members of the series and have a community discussion about the topics that come up for you each week. Ben and Molly will be watching the group discussions as well as joining in.

In addition to the video interviews and discussions each week we will include downloadable bonus material in the form of a series of worksheets. The worksheets are for you to keep and work through at your own pace. By the end of the six weeks, you will have gathered many thoughts and ideally will have a clear direction moving forward in your creative business–on to BIG THINGS!

OUR GUESTS:

Interview Week 1: Choosing your Audience with guest MEREDITH HOST

host
This week Ben will talk with Meredith about finding the right market for your work, how to price work and what its like selling in a gallery as well as craft fair ins and outs.

Meredith Host was born and raised in Detroit Rock City and received her Bachelor of Fine Arts in Ceramics from the Kansas City Art Institute 2001. Meredith has spent time at numerous ceramic residencies including the Watershed Center for Ceramic Arts, where Meredith was the 2005 Salad Days Artist where she designed and produced 500 salad plates for their annual fundraiser. In 2008, she completed her Master of Fine Arts in Ceramics from Ohio State University. In 2011, Meredith was named one of the NCECA (National Council on Education for the Ceramic Arts) Emerging Artists. Meredith lives in Kansas City, MO where she is a full time studio potter & also works on her foldedpigs commercial line.

Interview Week 2: Effective Communication in the Marketplace and better use of social media with guests KLEIN REID

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This week Ben will interview Klein Reid about best practices with social media, how interaction through the web has grown their business and much more!

KleinReid is a small, design-driven studio producing finely crafted work from their New York City studio for over twenty (20!) years.  Their hand-made work incorporates a variety of time-honored studio and industrial techniques. Their dense, translucent porcelain is hand-mixed from their own recipes. Their glazes complement their refined forms. Every new collection elegantly conveys goals that have remained consistent since KleinReid’s inception: thoughtful design, fine craftsmanship and lasting beauty.

Interview Week 3: Selling in the Digital Age: Etsy with guest Whitney Smith

whitney

 
This week Ben will interview Whitney Smith about making Etsy work for you, advantages and disadvantages of running your own business as well as other platforms for selling and marketing your work online.

Whitney states: “My relationship with clay began in 1994 with my first wheel-throwing class at Cabrillo College in Santa Cruz.  I had an instant rapport with clay, and I spent my first years as a potter single-mindedly pursuing a mastery and understanding of my new love. Early on, I was lucky enough to work for other professional ceramic artists where I learned not only the basics of running a production ceramic studio, but given a window into a world where people supported themselves making their art. In 2000, I finally made the leap into full-time ceramic artist, working solely for myself, making the work I love to make. It has been, and continues to be, an incredible journey where I am constantly challenged by my chosen medium to always be better, learn more, and to meet the peculiar demands of being a full-time artist in the world.”

Interview Week 4: Licensing with guest Arlene Scanlan

arlene

This week Molly talks with agent Arlene Scanlan about licensing, how to develop a brand identity and what its like working with an agent.

ARLENE SCANLAN, Co-Founder Moxie & Co

Between the two of them, Moxie’s founding partners, Arlene Scanlan and Laura Becker have more than 50 years combined experience in the licensing industry. From their work on building classic properties like Peanuts and Garfield right through to a more recent collaboration with Urban Outfitters on a custom bike and Cole Haan on an exclusive MTA advertising partnership, Moxie & Company is truly the culmination of the knowledge, experiences, skills and successes that the principals have gathered in their journey along the sometimes turbulent, but always exciting, licensing super highway. In building Moxie & Company and the properties they represent, they have focused on extending their valuable iconic brand assets into lucrative franchises that endure.

Interview Week 5: Publishing a book with guest Mary Ann Hall

maryann
This week Molly talks with editor Mary Ann Hall about what the publishing world is looking for in an author, best practices for submitting a book proposal and more!

MARY ANN HALL, EDITORIAL DIRECTOR, QUARRY BOOKS AND ROCKPORT PUBLISHERS

Mary Ann is an experienced publishing professional specializing in innovative, illustrated art and technique books. For 12 years, she led the art and crafts publishing program for Quarry Books and is currently editorial director for Quarry Books and Rockport Publishers developing books on art, crafts, design, artisan food and lifestyle topics. Currently based in Shaker Heights, Ohio, she is a Midwesterner who has lived the largest part of her life elsewhere and an urbanite who loves to hang out in woods. As a serial enthusiast, she enjoys many creative pursuits, including Burmese cooking, zydeco dancing, hiking, hot yoga, painting, reading, and having adventures with her children.

Interview Week 6: Collaboration with guest Jennifer Rome

jennifer
This week Molly talks with Jennifer Rome about how Anthropologie works with artists, what they look for in an artist, what the future of artist collaborations look like and where you can submit your artwork to be discovered!

Jennifer Rome Head of Artist Collaborations: Anthropologie Home

Anthropologie is a multi-channel lifestyle brand that sells women’s clothing and accessories, home furnishings, found objects, gifts and décor. Anthropologie products are an expression of our customer’s appreciation for artfulness and good design. To that end, our buyers and designers travel the world to uncover special products and to collaborate with talented artisans. Jennifer Rome has worked as a buyer and head of artist collaborations at Anthropologie for over 9 years. Jennifer oversees all artist collaborations in the home category at Anthropologie.
Register now and work at your own pace! 

Click here to register!

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